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Paul Mitchinson is a part-time writer and a full-time father of two. He writes when he can. » more about me

The slow, sad decline of CBC Radio 2 continues apace, and has been well reported. So it might seem just a little petty to complain about something as insignificant as the official “voice” of the radio: “Promo-boy.” The successor to the the widely despised “promo-girl,” “promo-boy” is unique in that he has defaced not only Radio 1, but the previously sacrosanct confines of Radio 2, with his inane commentary and irritating diction.

Here’s a sample of his promo spots for upcoming programs: One performer’s “fresh style is always original.” Another performer’s “signature vulnerable performances are punctuated by driving rhythms.” But an absolute gem was dispensed just a couple days ago in a promo spot for a concert by Marie-Jo Thériault. It’s a beaut, complete with redundancies, plenty of meaningless descriptive phrases, and even a problem with verb conjugation at the end. Take 20 seconds out of your day and have a listen:

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Her passion moves an audience with genuine emotion. Her musical vision is swift, deep, and transports the listener. And, her Acadian roots not only define her music, but defines her as an artist. She’s Marie-Jo Thériault, on the next Canada Live.

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